It's finally here. Unbox some pure lechon happiness with the new Lechon-In-A-Box by Lydia's Lechon...
Now on its 55th year, Lydia's Lechon celebrates the corporate milestone with an exciting array of new product offerings for #EverydayLechonHappiness (for more on Lydia's Lechon, see my earlier post, #EverydayLechonHappiness: Lydia's Lechon Turns 55). From being the star of the table in every Filipino celebration, Lydia's Lechon has become the true Pinoy staple and go-to dish for everyday meals. And now, you can enjoy happiness in a box with the new Lechon-In-A-Box by Lydia's Lechon starting September 1, 2019...
What started as a small stall along Baclaran back in the '60s has now grown to over 25 stores serving its signature boneless lechon stuffed with seafood paella. Lydia's Lechon has earned a reputation as a trailblazing pioneer reinventing the classic lechon. As it turns another chapter in its storied history, Lydia's Lechon remains relevant with the new generation of diners by offering an expanded menu including more local favorites for both dine-in and delivery. "We want our patrons to enjoy Lydia's Lechon in different ways," explained Ms. Lydia de Roca, the founder behind the iconic brand.
Ready to serve, no need to chop and super convenient!
You no longer have to deal with the mess of chopping in serving the classic lechon for a family feast or office celebration, simply lift the lid to open the Lechon-In-A-Box and it's ready to serve for your convenience. It's an innovative idea that lets you enjoy your sumptuous lechon feast without the fuss. Office parties, barkada celebrations or a festive meal with the family at home, the new Lechon-In-A-Box is a whole new way of celebrating made even more convenient by Lydia's Lechon. And when you think about it, just having the new Lechon-In-A-Box is more than enough reason to celebrate. Everyday meals and get-togethers with friends and family become even more special with the new Lechon-In-A-Box.
Topped with crisp crackling over juicy slabs of pork lechon, the Lechon-In-A-Box is just one of many new and exciting innovations that you can expect from the much-loved and enduring brand. Open up a sachet or bottle of Lydia's Lechon's All-Around Sauce to complete your feast.
Weighing over two kilos of pure pork love, the Lechon-In-A-Box is the hottest new way to enjoy everyone's favorite. Priced at P 2,500, the new Lechon-In-A-Box serves 10-12 for a sumptuous lechon feast. You don't have to go the whole hog for your lechon cravings. This time, you can go by the box.
Once you open it, the Lechon-In-A-Box by Lydia's Lechon is simply too hard to resist...
Customers can order the Lechon-In-A-Box and the rest of the popular menu items on-line through the food delivery partners, FoodPanda and GrabFood for your added convenience. That's happiness in a box by Lydia's Lechon.
Pinoy Classics in a Bowl.
This month, Lydia's Lechon introduces its Pinoy Classic Bowls, hearty rice meals with all-time Filipino favorites like Pinakbet & Pork Barbecue Classic Bowl, Lechon Sisig Classic Bowl, Lechon Paksiw Classic Bowl, Kare-Kare Classic Bowl and Dinuguan Classic Bowl (more on the new Pinoy Classic Bowls on my previous post, #EverydayLechonHappiness: Lydia's Lechon Turns 55). A full meal in a bowl, it's a welcome addition to Lydia's Lechon's repertoire of local flavors.
In addition, Lydia's Lechon has launched their online customer rewards app in partnership with Globe Rush along with Lydia's Lechon HAPPYCard for free. Cardholders are entitled to 5% discount on whole lechon and 10% discount for dine-in orders. Lydia's Lechon is ready for the future...
...with one foot firmly planted on its storied past and another boldly facing forward in step with the times. Today, Lydia's Lechon offers a wide variety of tasty options in addition to its signature lechon. At Lydia's Lechon's Roces branch in Quezon City, a refreshing glass of Sago't Gulaman kicks off our hearty lunch... 
...followed by a serving of Lydia's Lechon's crispy Chicharon Bulaklak or deep-fried entrails with a sour vinegar dip. At Lydia's Lechon, every part of the hog is used in a number of dishes with nothing wasted.
One bite and it's game over...
...leading to another "last" bite that never seems to end. Once you start, you just can't stop.
The creamy Laing Con Lechon presents a unique twist to the traditional vegetable dish with the addition of crunchy pork lechon for a savory richness tempered by the heat from the chili. Think of it as vegetables with that Lydia's Lechon touch.
Another local favorite makes its entry...
Juicy grilled skewered pork draped in a sweet and smoky glaze, Lydia's Lechon's Pork Barbecue adds a festive vibe to our lunch.
Lydia's Lechon showcases a selection of all-time Filipino favorites to supplement their signature lechon with regional dishes like the Papaitan, a northern dish made with beef innards. Diners can now expect a whole lot more local dishes at Lydia's Lechon.
Lydia's Lechon then served their other signature dishes like the Crab Relleno...
...Chopsuey with its blend of fresh vegetables covered in a thick sauce...
...and the Sinigang na Salmon Head sa Miso, with salmon simmered with vegetables in a tart broth. The salmon adds an indulgent richness to the comforting soup, tempered by the mildly salty notes of the miso. Each sip delivers a vibrant burst of flavors, capped by the buttery and melt-in-your mouth texture of the salmon. 
The Sizzling Bopis makes its grand entrance, served on a hot cast iron skillet...
...while the Lechon Kare-Kare highlights yet another inventive take on a classic dish infused with the Lydia's Lechon touch. The crisp lechon crackling and thick peanut sauce with vegetables combine for a sumptuous savory dish, and one of my personal favorites.
Our lunch feast at Lydia's Lechon ends on a high note with their sweet and silky smooth Leche Flan...
...and the Suman at Mangga to round out the homey and comforting repertoire of local dishes. There's a lot more exciting offers yet to come as Lydia's Lechon celebrates 55 years of #EverydayLechonHappiness. "We are excited to bring you more surprises, especially now that we are on our 55th year of bringing everyday lechon happiness to everyone," said Ms. Lydia de Roca with a smile.
For inquiries, you may contact Lydia's Lechon at 939-1221 and 939-4665 (Quezon City), 851-2987 to 89 (Baclaran); Globe 0917-538-0304 or 0917-820-2989; Smart 0918-675-5213. For more information, visit www.lydias-lechon.com.
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