Walang Kupas Ang Klasik: 65 Years of Memorable Stories with Ligo Sardines

Open up a can and its familiar flavors trigger fond and nostalgic memories of good times. For over 65 years, one brand of canned sardines has been synonymous with uncompromising quality, remaining relevant with changing consumer preferences and evolving palates. It has endured the test of time since 1954. Walang kupas ang klasik... 


Ligo Sardines Philippines celebrates 65 years of being part of countless memorable stories, and the iconic brand continues to shine with a vibrant new look with the same comforting flavors everyone loves. It's an inspiring success story hinged on a steadfast commitment to quality. And it's well on the way to being the Filipinos' choice for canned products.  

The pioneer flagship brand, Ligo Sardines in Tomato Sauce, commemorates this historic corporate milestone on its label along with a new variant, Ligo Sardines in Tomato Sauce Chili Added with its vibrant red packaging. The story began with a promise made 65 years ago, to offer Filipino families with quality products at an affordable price. Today, it's an established brand associated with quality and a classic household staple. And it continues to grow and attract a new generation of loyal consumers.

The flagship brand is complemented by an exciting variant with the same quality while packing that soothing heat, Ligo Sardines in Tomato Sauce Chili Added. Consistent with the brand's continuous category innovations, you can expect a whole lot more from everyone's favorite canned sardine brand.

It's the classic flavors of Ligo Sardines that warms both the palate and heart that has endeared it to so many Filipinos. Any meal becomes sumptuous feast with Ligo Sardines without busting your wallet.

And it's the memorable stories associated with the brand that keeps the personal connection relevant. One bite takes you back to countless childhood summers and meatless Fridays during Lent, out-of-town adventures and camping trips, candle-lit dinners with the family at home during recurring brown-outs, power outages and typhoons, packed lunches and baon for school or work, festive celebrations both big and small and so much more. The brand has been there with you, woven and intertwined with all these moments through the years. 

Soon, the iconic brand will be joined by a stellar cast of new products...

...meet Ligo Sardines Philippines' innovative variants, Sardines with Calamansi, Ligo Sardines Tuyo Style, Ligo Fried Sardines in Oyster Sauce and Ligo Fried Sardines in Portuguese Style. It's an undeniable testament to the power of the brand, keeping in step with the times.


The infusion of calamansi adds that distinct acidic sourness with the new Ligo Sardines with Calamansi for instant asim-sarap hints straight from the can to perk up your meal or snack. The Ligo Fried Sardines variants offer a sweet and salty richness with the Ligo Fried Sardines in Oyster Sauce, while the Ligo Fried Sardines in Portuguese Style combines a delectable subtle heat with traditional notes for that unique "Tunay na Sosy" touch. Fried to the perfect temperature for that firm texture and to bring out the flavors of the sardines, the fried sardine variants add even more tasty options for your next memorable moments with the brand. The Ligo Sardines Tuyo Style is another exciting variant with a homestyle "Lutong-Bahay" goodness, masterfully dried and brined for both texture and rich flavors. The new variants will be available by the end of 2019, so keep an eye out for these soon-to-be favorites for breakfast, lunch or dinner and everything in between from Ligo Sardines. 

The new variants are a welcome addition to the lead brand of Ligo Sardines in Tomato Sauce, but there's more...


You can also enjoy other tasty variants like the Ligo Afritada Sardines, Ligo Caldereta Sardines, Ligo Gata Style Sardines with rich coconut cream and Ligo Sardines Sriracha for that spicy kick.

The extensive product line goes beyond sardines, with the Ligo Mackerel in Natural Oil Salmon Style...

...Ligo California Squid in Natural Ink...


...and Ligo Tuna Flakes in Sunflower Oil, also available in a Hot & Spicy variant.

In line with the company's mission of being the Filipinos' choice for canned food products, Ligo also offers a variety of canned meat products...

...including Ligo Meat Loaf, Ligo Beef Loaf, Ligo Black Pepper Meat Loaf and Ligo Garlic Meat Loaf...

...and Ligo Carne Norte for tasty and sumptuous meals in a can. These products are now exported around the world from the United States, Europe, the Middle East and Asia to the Pacific Rim.

Creamy or crunchy? Ligo Homestyle Peanut Butter is another indispensable staple in the pantry for quick snacks, baon or a light meal. The brand has evolved with its extensive offerings, but it remains guided by a simple rule. Quality first.

It all began with a promise 65 years ago, to provide Filipinos with quality products at an affordable price. Since 1954, this promise was experienced in countless personal moments and experiences that has endeared the brand to generations of Filipinos. Walang kupas ang Klasik...and a new chapter with even more flavorful stories will soon be made with Ligo Sardines.