Sweet Success: King Sue Celebrates 85 Years of Tradition and Excellence

King Sue celebrates 85 years of excellence and tradition with its iconic Chinese Bone-In Ham, Sweet Ham, Pina Ham, Pear-Shaped Ham, Hawaiian Ham, and other products including Chorizo de Bilbao, gourmet sausages, and cold cuts. The bright blue label is a guarantee of superior quality, a promise forged with 85 years of passion and commitment. 

The inspiring story is recounted by the heirs of the company's patriarch, Mr. Cu Un Kay, a native of Fookien, China. As a young man, Mr. Cu Un Kay boldly chased his dream of starting his own business, leading him to Manila in the early 1930's. As fate would have it, he met a German national who taught him how to cure meats like hams and cold cuts. With just an aluminum cauldron and three adobe stones, Mr. Cu Un Kay started his own processed meat business and eventually perfected what was to become the company's signature product offering, King Sue's premium Chinese Bone-In Ham. What began as a small enterprise was incorporated as King Sue Ham & Sausage Co., Inc. in 1970 by Mr. Cu Un Kay's ten children. The corporate name reflects the family's origins, "King" which is the family's surname and "Sue" from the Fookien term "Su-weh" translated to mean "small." Since then, little did they know that the small family business would thrive and prosper to become one of the most successful food companies in the country. The Brand's strength and longevity can be attributed to the dedication and passion of Mr. Cu Un Kay's heirs, preserving his legacy with each product labeled with the King Sue name.

With one foot firmly planted on tradition and the other boldly venturing into integrated high-technology and product innovation, King Sue's line of quality products continue to grow, evolving with the ever changing Filipino tastes, preferences, and style of eating. Offering products for breakfast or as baon or packed snacks for kids, students, and office workers with its various cold cuts like Salami, Spiced Ham, Pepperoni, Bacon, and Burgers to Filipino favorites like Sisig, Tocino, and Corned Beef for tasty yet convenient meals, King Sue has become an everyday essential found in refrigerators in countless Filipino homes. And as the holidays near, King Sue once again takes centerstage with its line of premium hams. King Sue's Sweet Ham, Pina Style Ham and Hawaiian Ham adds a flavorful and traditional touch to any Christmas feast at home. And you can't go wrong with eighty-five years of passion, commitment, tradition and expertise...