#TrentasticTaters: Taters Celebrates Three Decades as the Undisputed Best Snacks in Town

A day at the theater or game arcade always means tasty and satisfying snacks. And one name has been at the top of everyone's list since 1994 to complete the movie and gaming experience. What began as as a simple stand offering snacks to moviegoers has grown and evolved as one of the country's best known brands in the local food and beverage sector with a wide and diverse array of tasty offerings that now includes heartier fare from hot dogs to burgers, chicken and fish sandwiches with all the sides you love. The inspiring story of Taters, now with over 90 branches nationwide, is an enduring testament to the passionate pursuit of product and service excellence by keeping in pace with the changing tastes of an ever evolving market. Today, the anniversary celebration dubbed #TrentasticTaters reinforces Taters' claim and promise as the pioneer in "entertainment fast food" for the Best Snacks in Town. Read on and find out why...

A festive vibe greets shoppers and mallgoers at the SM Gamepark in the third level of SM Mall of Asia, something is definitely up. All decked up in bright colored balloons and massive inflatable displays, Taters celebrates its 30th year in a style and scale befitting the brand's leadership position in a rejuvenated entertainment snacks segment. After all, thirty years in any business is a feat in itself any way you look at it.

From its core business of providing snacks to cinemas, Taters expanded its focus to include sporting and leisure events onsite such as game parks and sports centers. The popularity of streaming media also presented an opportunity for the brand resulting in the creation of community outlets and online delivery services as well as catering for consumers to enjoy at home. The expansion led to even more aggressive yet strategic presence in malls and amusement centers showcasing the brand's on-the-go offerings. 

Meanwhile, guests at the exclusive event gathered for the innovative Taters Trentastic Game On Sport + Snack Tournament. The unique activation pays homage to the brand's uncompromising and long-standing commitment to excellence while highlighting the shared joy of sport and snacking. With the recent Paris Olympics still fresh in our memories, Taters recreates the same excitement with a snacking twist in a series of friendly competitions of basketball, billiards, archery, darts and table tennis plus some fun Snack Attack challenges. In a seamless weave of sports and snacking, Taters demonstrates why the brand is at the top of its game. 

At the center of all the activities that day was the impressive location of Taters within SM Mall of Asia's sprawling Gamepark. The outlet dished out snack after snack of tasty bites in a seemingly continuous stream adding vibrant flavors to the festive vibe of the #TrentasticTaters celebration. 

Strategically located throughout the massive Gamepark space were booths offering many of the popular specialties by Taters from crunchy and juicy Chicken Fingers, Chika Pops and the Chika-Chika Sandwich at the Chicken Station...

...thin and crisp Tater Chips and House Fryes at the Chips Station, always a certified and guaranteed hit at Taters...

...sumptuous Fish Fillet Sandwich and Angus Beef Burger at the Burger Station for some next level snacking with hearty and savory bites and pretty much a satisfying meal in itself...

...and the classic Beef and Chicken Hotdogs at the Hotdog Station for another all-time snacking classic. 

Wash it all down with a soothing Taters Lemonade or one of many beverage options at the Pepsi Booth. Sports and snacks are a perfect match, a game winner at Taters in the Gamepark of SM Mall of Asia. Let's do a refreshing Mug Rootbeer with that sweet yet burning bite at the end of each thirst-quenching sip for that nostalgic vibe.

Like a well-oiled machine, Taters embraces its game changing and expanded role with its presence going beyond the cinemas. The addition of new channels promises not only increased volumes but greater access among both the brand's loyal and potential new fans. It's a bold move dictated by unforeseen global events...

Leading the brand's success is Taters Enterprises Inc. CEO Ana Maria Tanchanco who navigated the course to continued growth anchored by the spirit of unwavering perseverance, skill and the relentless pursuit of excellence. These values would soon be tested. The uncertainty due to the global pandemic placed everything on hold as the world suddenly stopped with the long days of the quarantine experience. Businesses everywhere had to rethink and re-evaluate while adapting to remain relevant. The unforeseen health crisis also changed consumer habits and preferences. 

During the pandemic, the brand took on the many challenges with innovative approaches based on a strategy of diversification tapping numerous formats and potential new channels catering to the evolving needs of its customer base. They say there's always another side to every crisis where opportunity awaits. The two year health crisis allowed the brand to think out of the box, identifying new channels for its popular entertainment snacks. Today, you'll find Taters in game parks, sports centers, amusement hotspots, malls and even community outlets and online delivery reflecting the much-needed pivot due to the pandemic experience. Adapting to the evolving needs of the market keeps us on our toes," explained company CEO Ana Maria Tanchanco. "By looking into what customers want, we can calibrate our offerings, do the necessary research and development, and consider innovative additions to satisfy the public." Creative imagination grounded on market realities and a feel of the consumer's pulse allowed the brand to seamlessly transition in step with the changing times and expanded operations. 

An integral component in the brand's diversification strategy is its collaborative approach with some of the country's major players in the retail sector. The 30th anniversary of Taters brings a new chapter in its history marking its first collaboration with SM Gamepark, the amusement facilities arm of the SM Group. “Tying up with SM Gamepark gives us the opportunity to expand our reach to mall-goers who are out for a good time,” share Taters COO Joseph Brian Tanchanco. “Whether they’re throwing a party, having a night out with friends, or need snacks to add to the fun while they’re at play, our extensive menu is bound to have something to satisfy their cravings.

This collaborative partnership is exclusive to the following SM Gamepark branches: Taters SM Mall of Asia Gamepark, Taters SM Megamall Bowling, Taters SM North EDSA Bowling, Taters SM Fairview Bowling, Taters SM Southmall Gamepark, Taters SM Sta. Rosa Gamepark, Taters SM Cebu Bowling, Taters SM Seaside Bowling, Taters SM Lanang Bowling and Taters SM CDO Bowling.   

Exciting experiences are on the pipeline, and for Taters fans that's great news. Any story on Taters wouldn't be complete without their popular bestsellers like the Tater Chips, richly seasoned thin and crisp potatoes for the quintessential snacking experience. Unlike commercial varieties, these chips offer heartier flavors with just the right level of salty hints. And once you start, you just can't stop. 

The Tortilla Chips is another crunchy option at Taters with its milder seasonings that you can easily customize to your preference... 

...with a variety of Flavorites like Nacho Cheese, Sour Cream & Chives, Texan BBQ or White Cheddar, assorted Toppings like Jalapeño Slices, Corned Beef, Ground Beef, Minced Onion, Diced Tomato or Grated Cheese and Dips like Quezo, Sour Cream, Gravy, BBQ Sauce and Coney Island Salsa. Customizing your serving of nachos is part of the Taters experience.  

A day at the movies just isn't complete without popcorn. And the Superpop and Premium Superpop by Taters guarantees your movie date is one to remember. It's one of the product offerings that takes you back to the origins of the brand as a niche cinema snack provider. 

Now offering online delivery or via your favorite delivery apps as well as catering for special events, Taters lets you bring all the flavors you love right where the action is with its line of packaged specialties from its popular Superpop and Premium Superpop (you need to try the Straw-Very Cheesecake)...

...to Tortilla Chips and Tofu Chips in a variety of flavors like White Cheddar, Sour Cream, Natural, Texas BBQ and Nacho Cheese. The Tofu Chips offer a fresh and different flavor experience with its subtle nutty hints while delivering that delectable crunch. It's yet another example of the brand's innovative approach to flavors offering fans yet another layer in its growing and varied repertoire of entertainment snacks. Snack at the games, at home and on the go, Taters got you covered. 

Taters definitely has its snacking game dialed in with its array of popcorn, chips and fries. You can upgrade your Tater Chips and House Fryes with the savory options of the Ultimates topped with Southern Beef Hash, Meaty Montreal or Tex-Mex savory add-ons too. 

And you can't say no to the Chika Pops of Taters. Imagine juicy bite-sized morsels of chicken coated in a crisp layer of breading. One bite is soon followed by another. And another. Taters also offers Chicken Fingers and Fish n' Chips too. 

And don't forget the classic fries to complete the snack round-up at Taters. And just like the Tater Chips and Tortilla Chips, you can jazz up your House Fryes with the Ultimates option in Southern Beef Hash, Meaty Montreal or Tex-Mex. And when there's fries, there's got to be burgers...

Now with heartier options, Taters has gone beyond its initial core offerings as a niche cinema snack provider to a versatile, widely accessible and legit purveyor of satisfying and real food with its line of hefty Burgers. From its savory Angus Beef Burger... 

...to its juicy and crisp chicken Chika-Chika Burger and Fish Fillet Sandwich, Taters brings an impressive spectrum of flavorful options for a serious meal-sized snack perfect for the movies or a few rounds at the sports and gaming center. In between soft and buttery brioche buns topped with a variety of garden fresh veggies and special sauce, your chicken, fish or beef burger is a winning play at Taters. 

Then, there's the hotdogs for that ballpark vibe. Taters offers two variants with the Beef Hotdog and ChurkeyHotdog finished with Cheesy Ranchero or The New Yorker. 

For sure, you'll find many hotdog options in the metro but Taters brings both quality and value to the hotdog game with their offerings. From the soft bun to the hotdogs with its fresh snap and loads of toppings, Taters ups your hotdog game with that first bite. 

Thirty years in the business is a rare feat in any field, and rarer still in the competitive and crowded restaurant landscape with ever changing consumer tastes and preferences driven largely by social media and short term food trends. With its fresh and innovative renditions of popular classics, Taters truly is in a class all its own when it comes to entertainment snacks. 

So grab a drink and raise a toast to thirty years of #TrentasticTaters in one of their over ninety branches throughout the country. 

That memorable day at SM Gamepark in SM Mall of Asia, teams gathered for the series of fun and engaging competitions adding to the festive vibe of the milestone #TrentasticTaters celebration. 

Team spirit ruled the day as participants competed in the major gaming attractions at SM Gamepark. If you missed the event, no worries. Taters is implementing its Trentastic Champs promotion, an exciting initiative that allows individual participants to showcase their skills for a chance to win delicious and tasty prizes in the following activities:

Ready to showcase your archery skills? The archery-themed challenge rewards players who score 30 points inside the yellow ring with a FREE Minor Superpop. If you think you have the skill, precision and archery prowess of Legolas, then take a shot with a bow. And who knows, you might win a tasty treat at Taters. 

Bow three strikes in a row and receive a FREE Classic Churkey Hotdog. For bowling enthusiasts, here's your chance to strike the elusive Turkey with three consecutive strikes. Is there anthing more fun to proudly showcase your bowling skills than this? 

And that's not all. Taters has one more tasty offer with its Trentastic Bundles. Continuous innovation is a recurring theme at Taters as it offers more options and value to its loyal fans with specially curated sport + snack packages in a variety of leisure activities for the gang. Offered at a special discount, these sport + snack packages are the perfect deal for bowling night, karaoke sessions, dart games or simply enjoying a day at an amusement park or gaming arcade with family and friends. These value-packed deals not only enhances the overall experiences of loyal Taters fans at SM Gamepark but clearly reinforces and establishes the brand's reputation as the undisputed leader in entertainment snacks anchored on excellence in both product and service. 

We've all had our cherished moments at Taters through the years. Whether it's that memorable and favorite movie or unforgettable date night, Taters always caps the experience with their tasty offerings. Best snacks in town? Absolutely. Thirty years on and over ninety branches later, Taters remains high up on everyone's list for entertainment snacks. Relive your favorite Taters moments with a visit and enjoy all the flavors you love at one of the country's enduring and truly inspiring brand stories.