For the Love of Chicken: Chicken United Changes the Fried Chicken Game with its Innovative Offerings

Two things differentiate a good fried chicken from a bad one, and that's textural contrast with its delicately crisp and juicy finish and rich flavors. Using the classic fried chicken as a blank canvas, Chicken United is transforming the fried chicken game with its colorful and creatively inventive flavors with that perfect balance of juicy and crisp textures with each bite followed by bold notes. Inspired by both local and global flavors, Chicken United breaks through the competitive culinary scene with innovative fried chicken creations like Dinakdakan Chicken, Osaka Takoyaki Chicken, Curry Chicken Burger and Honey Garlic Kimchi Chicken Burger. Curious? Then, read on...

With its all-chicken menu including wings, fillets and burgers, Chicken United leads the charge at the emerging food delivery sector with its wide array of unique fried chicken creations. And it all begins with the perfect fried chicken. Focusing on one thing, the perfectly crisp and juicy fried chicken and doing it right seems to be the winning formula for Chicken United. And they have a full repertoire of chicken goodness to satisfy any craving from sweet or spicy, crispy or saucy, wings or fillets and even chicken burgers. Fresh out of the box...  

...the hot Chicken Burgers just drives your appetite into maximum overdrive. And it's a seriously stacked burger with a huge slab of crisp and juicy chicken thigh fillet slathered with rich sauces on fresh lettuce in between pillow-soft and buttery brioche.  

The first one that strikes you is the size of the burger. That slab of crunchy chicken thigh fillet is even bigger than the brioche bun, and that's a good start. The Honey Garlic Kimchi Chicken Burger (P 225) is a colorful fusion of vibrant and distinct flavors coming together in a seamless blend with every big bite. The sweet nutty hints from the honey and garlic teases the palate while the sharp notes of the kimchi with its soothing and lingering heat punches through complementing the delicate savory richness of the crisp and juicy chicken thigh fillet. It's that flavorful weave of sweet, savory and mildly spicy notes that sets this chicken burger apart from the other usual options. The silky smooth spicy mayo and kimchi blend combine for a rich burst of flavors...     

...but it's the crunchy slab of chicken thigh fillet that's the undeniable star of the show supported by an able cast of noteworthy performers from the creamy sauces to the soft brioche. Each bite is announced by an audible crunch releasing savory notes from the crisp and seasoned chicken draping the palate with intense flavors. That's fried chicken perfection right there.

The Curry Chicken Burger (P 175) features the same crispy slab of chicken fillet on fresh greens and soft brioche bun, this time draped with one of their specialty sauces for yet another flavor experience. Chicken United's very own Bradford Curry Mayo adds a creamy nuttiness to the burger with its rich blend of spices without overpowering the delicate flavors of the chicken. It's a mild curry but the flavors build up after each bite.  

And just like the Honey Garlic Kimchi Chicken Burger, the crunchy chicken just steals the show with the Curry Chicken Burger. Both variants present tasty options, each distinct from the other. The burgers also illustrate the versatility of Chicken United's specialty fried chicken pairing well with a variety of flavors. Honey, garlic and kimchi or curry? I'd say both are serious contenders for any appetite or craving. 

The specialty Honey Garlic Kimchi Chicken Burger and Curry Chicken Burger are a great opening act that might be tough to follow, but Chicken United gets even more creative with their next tasty pair of offerings starting with the Osaka Takoyaki Chicken (P 219-6 pcs/P 419-12 pcs)...

Chicken United recreates the familiar flavors of takoyaki down to the creamy mayo and bonito flakes for another unique fried chicken creation with the Osaka Takoyaki Chicken. Taking inspiration from the Osaka staple, Chicken United adds a unique Japanese spin to fried chicken not found anywhere else. The subtle salty hints from the bonito flakes adds a flavorful layer to the crunchy and juicy chicken followed by the smooth finish of the mayo. The play on flavors and textures keeps you going for another piece. And another bite.

The crunchy fried chicken becomes the perfect vessel for the unique flavors of the bonito flakes and mayo complementing its delicate notes. Sweet and salty with a creamy finish from the mayo, the Osaka Takoyaki Chicken is just one of many surprising flavor creations from Chicken United.

But there's one more tasty treat from Chicken United that will leave you craving for more. The Dinakdakan Chicken (P 229-6 pcs/P 429-12 pcs) is an inspired spin from the popular northern staple and distant cousin of the local sisig dish, recreated and reimagined with fried chicken. Your order of Dinakdakan Chicken comes with its own special mayo-based sauce loaded with fresh chilies and red onions for that subtle soothing heat and bite. By recreating the essence of the local dish, capturing and sealing it in a special sauce, Chicken United succeeds in offering a fried chicken product unlike any other.

Chicken United replicates the creamy consistency of the traditional dinakdakan with its special sauce using mayo as its base along with generous amounts of red onions and chilies. And just like the Osaka Takoyaki Chicken, the crunchy texture and juicy savory notes of the fried chicken pairs well with the unique dinakdakan treatment of Chicken United. The sharp bite of the red onions and spicy chilies tempers the crisp and juicy richness of the fried chicken, mellowed and smoothened by the special mayo-based sauce. This Dinakdakan Chicken by Chicken United absolutely rocks...

The key elements of a good fried chicken, textural contrasts and flavors, are lavishly highlighted with the Dinakdakan Chicken by Chicken United for a sumptuous and comforting feast. It's a refreshing twist, along with the Osaka Takoyaki Chicken, to the usual fried chicken. And for everyone who loves fried chicken, this tasty number from Chicken United along with their other fried chicken offerings should be on your must-try list. 

Creative and playfully inventive, Chicken United changes the local fried chicken game with its specialty offerings and unique flavors. And Chicken United stays true to its original vision and mission starting with the perfect fried chicken.  

Complete your Chicken United experience with their tasty sides and dips like Coleslaw (P 99), Mac & Cheese (P 99), Dirty Rice (P 99) and Dynamite with Cheese (P 129). The Dinakdakan Chicken and Osaka Takoyaki Chicken are just some of the inventive and flavorful options at Chicken United. Other variants include the Korean Gochujang Chicken, Garlic Parmesan, Drunk BBQ, New York Buffalo, Bradford Curry and Honey Sriracha. Now with three cloud kitchen locations in Mandaluyong, QC and Marikina and a solid online ordering and delivery system in place with https://burpcentral.com/, Chicken United is ready to satisfy your fried chicken cravings with a broader and wider coverage of the metro. All it takes are just a few quick taps on your mobile device.

Fried chicken continues to be one of the more enduring staples even in this new normal. Perfecting the right balance of crunchy textures and juicy richness with flavor is the first step in cutting through the competitive clutter of fried chicken options in the metro. And I think Chicken United is well on its way in changing the fried chicken game...