There's this running joke going around when you want ice cream delivered, you get milkshake. Hilarious, yes. But it also reflects the sad and inadequate state of the cold chain delivery system in the metro. Gerald.PH changes the game with their winning cold play...
Gerald.PH, the metro's pioneer in cold chain delivery, brings the finest and freshest frozen gourmet produce to your table with just a few easy and simple taps on your mobile device. The online healthy & gourmet grocer offers a wide range of products, over six hundred items, from fresh seafood to premium meats, farm-fresh fruits and vegetables, gourmet cheeses and dairy, bakery, frozen gourmet meals and fine wines. A traditional Beef Bourguignon for lunch? No problem. Gerald.PH also offers a variety of gluten-free, organic, vegan as well as keto and diabetic-friendly options. Think of it as your one-stop shop for all your gourmet needs for the new normal and beyond. And when you want it fresh, Gerald.PH is one sure bet with the winning cold play..
The quarantine experience continues to change and transform our daily routine with dining at home, the rise of the food delivery culture and increased online usage emerging as the defining consumer habits in this challenging new normal. Established five years ago, the decision to go online right from the start proved to be timely and even serendipitous for Gerald.PH.
With the enforcement of lockdown protocols last year at the start of the pandemic, the online delivery platform of Gerald.PH provided easy access for its loyal customers remaining relevant in the new normal. With its cold chain delivery system in place, Gerald.PH adapted to the new normal by implementing health and safety protocols such as their no contact policy (delivery drop off to your lobby guard), cashless transactions (online payment or bank deposit) and the strict compliance by the staff in wearing face shields and masks. You can say they were more than ready for the new normal but like all food businesses, Gerald.PH continues to evolve and adapt.
Managing Director Gerald Egasse knows food. And keeping it fresh. With long years of experience in the food export business, Gerald Egasse applies his logistical expertise to ensure freshness each step of the way from their freezer, refrigerated vans and insulated bags all the way to your doorstep. The unbroken cold chain is key to the Gerald.PH experience.
The drastic and often multiple variations in temperature has a significant impact on food quality, particularly flavor and freshness. And when the temperature for frozen produce goes higher than -20°C, the quality begins to progressively deteriorate until it reaches your doorstep. That's like getting milkshake when you order ice cream for delivery. Maintaining a precise negative temperature from storage to delivery is crucial in preserving the freshness and flavor of frozen produce. And the loop is unbroken with the cold chain delivery system of Gerald.PH.
Deep Freeze at Minus Twenty...
This is where it all begins. At the heart of its commitment to freshness is their freezer with a constant -20°C temperature. It's also the very first link in their well-established cold chain delivery system. The constant temperature keeps the items fresh without the ice crystals and freezer burn common in frozen food. The items also retain the natural notes at its flavorful peak. Perishable food will continue to deteriorate, but at 20 below zero, the quality lasts way longer. Stocked in color coded bins, the massive inventory includes fresh vegetables, premium meats, seafood, fruits and many more.
The world becomes your market with Gerald.PH, with both local and imported products in stock. But the real challenge is keeping it fresh. Freezing it at a constant -20°C does the trick. Gerald Egasse presents his stock of fresh produce, from sweet Skinless Mango Halves...
...to Baby Carrots with its delectable snap...
...Edamame...
...Broccoli Flowers without the stems...
...and Green Peas. Take a closer look at each bag and you won't find any ice crystals or signs of freezer burn to ruin the freshness of the vegetables or fruits. Berries, plums, peaches, figs, apricots, cherries to fruit purées, Porcini mushrooms, Brussels sprouts and potato products like French fries, wedges, hash browns and mashed potatoes, Gerald.PH has everything you need for that perfect meal at home. But this is just the proverbial tip of the iceberg.
You'll also find the day's freshest catch like plump Giant Freshwater Prawns...
...succulent Whole Frozen Lobster...
...premium Smoked Salmon...
...and large Scallops. From whole fish like Barramundi and Rainbow Trout to fillets of Cod, Salmon, Tuna Loin and Chilean Seabass to Shrimps, Prawns, Maine Lobster, Shellfish and Caviar, the world's freshest catch is ready to be served to your table from Gerald.PH.
The selection of meats is also impressive, from Australian Tenderloin Steak...
...to French-Trimmed Lamb Chops. Scroll down the the extensive list of items on their online shop and choose from their selection of USDA Beef, Certified Angus Beef, Irish Organic Beef, Brazilian Beef, Wagyu and Australian Grass-Fed Beef. Pork, lamb including whole Leg of Lamb, veal and poultry like Halal Chicken, local Free Range Chicken, French Duck and Goose are just some of the many options available at Gerald.PH. Burger patties and buns, sausages, ham, cold cuts, pâtés and rillettes round out the long list of options.
And there's more. With over 600 items in stock, you'll find unique products like their Mozzarella Sticks...
...to their specialty Chocolate Croissants...
...and best-selling Butter Croissants from their growing Bakery Selection. And soon, Gerald.PH will be collaborating with local coco producers for their very own line of plant-based, vegan and lactose-free ice cream. And when that happens, you know you won't get tubs of milkshake when you order it up for delivery. But the best way to experience freshness and flavor is with a taste, and Gerald Egasse fires up the kitchen...
Gourmet in a snap...
Our Gerald.PH experience begins with their frozen bakery items with the popular Butter Croissants. From the freezer, the Butter Croissants need to be thawed before popping it in the oven (and no, it won't work on the microwave or oven toaster). The traditional oven allows the dough to rise for the proper light, flaky and delicately soft yet crisp finish.
Gerald Egasse demonstrated how easy it is to bake their frozen bakery products and just after a few minutes in the oven...
...the first batch of Chocolate Croissants or Pain au Chocolat is ready to serve.
The fragrant buttery aroma fills the kitchen, starting a chain of sensory experiences the minute the fresh batch is taken out of the oven. A closer look reveals the layers of flaky laminated dough tediously folded with butter as the warm chocolate filling takes a peek.
The Chocolate Croissants are just one of many viennoiserie-inspired offerings from Gerald.PH.
The first bite brings the familiar contrasting notes of pillow-soft textures followed by a light crispness releasing the buttery richness of the dough. The chocolate filling then adds its deep indulgent finish to the Chocolate Croissant of Gerald.PH. Preparing these classic baked treats can be tedious, and Gerald.PH makes it easy for you. Available in Regular sized pack of 6 (P 320) and Mini Chocolate Croissant Dough (P 390/pack of 12).
The equally popular and best-selling Butter Croissants by Gerald.PH is then served next, releasing the same buttery and fragrant aroma. Light, crisp and flaky, it's croissants the way we remember it. Puffed up from the oven, the Butter Croissants are soft rounded out by a a flaky crispness.
And there's no need to add a dab of butter. Each bite drapes the palate with the rich and creamy notes of butter lingering long after the last bite. Even more amazing, you can enjoy a fresh batch straight from the oven in minutes. Available in Regular sized packs of 6 (P 320) or Mini Butter Croissant Dough (P 350/pack of 12), consider this an essential to your list of provisions at home. Gourmet in a snap? Absolutely.
Paired with a freshly brewed cup of coffee, enjoy your breakfasts and afternoons at home with a classic French spin within minutes, straight from the bag and oven for the long quarantine days with Gerald.PH.
Enjoy savory baked treats like the Ham & Cheese Swirl Dough (P 350 per pack/4 pcs) with the same light and flaky texture as the croissants but with the flavorful punch of creamy cheese and the mildly salty hints of ham...
...or go for the Pepperoni Pizza (P 199) loaded with slices of cured pork sausages on a crisp crust. Just like the Ham & Cheese Swirl, all you need to do is properly thaw the frozen pizza and pop it in the oven.
And after a few minutes, your Pepperoni Pizza is ready.
More and more, the kitchen once again becomes the hub of family activities at home in this new normal. The specialty frozen Bakery selection from Gerald.PH makes these moments even more special without spending long hours in the kitchen. That means more time to enjoy the fresh baked treats with family.
The Gerald.PH Experience at Home...
Later that day, I prepared for another round of freshness and flavor with more items from Gerald.PH.
The rustic Fig Bread (P 199) is a nutty bread infused with the sweetness of figs combining for comforting flavors. Soft with a crisp crust after being warmed in the oven, the slices of Fig Bread is great as is with a dab of butter.
But it gets better when paired with Sliced Smoked Salmon (P 399-200g/P 990-500g) with its indulgent briny sweetness, buttery notes and smoky hints. Stored at a constant 20 below zero from the freezer all the way to your doorstep, the thawed Smoked Salmon retains all the flavors with each slice cleanly and easily pulled apart from the pack.
Imported from the cold waters off Chile, the Smoked Salmon delivers deep yet elegantly subtle notes rounded out by a mildly sharp smokiness and a silky smooth finish. Like butter, the slices of Smoked Salmon just melts in your mouth draping the palate with a lavish richness.
Paired with the Fig Bread, the buttery notes of the Smoked Salmon adds the perfect finishing touch. The briny and smoky hints of the Smoked Salmon and the nutty sweetness of the Fig Bread come together in a seamless and balanced blend for indulgent bites at home.
Indulge yourself with a few more slices of Smoked Salmon...
...and the home dining experience is elevated and transformed. The fresh, clean flavors of the Smoked Salmon come through with each bite, ensured by the cold chain delivery system perfected by Gerald.PH.
Experiencing real freshness and flavor at home is no longer hit or miss when it comes to food delivery. With most items delivered frozen, heating it at home allows you to enjoy the flavors preserved by the cold chain at its flavorful peak. Like these Butter Croissants, fresh from the oven...
...paired with another of the specialty offerings from Gerald.PH, the Strawberry Jam (P 149) from their Grocery selection which includes Mango Jam, Shelled Pecans, Macadamia Nuts, Dried Apricots, Pitted Prunes, Pine Nuts, Chia Seeds, Red Quinoa and a variety canned and bottled products.
I was also impressed with the Frozen Gourmet Ready Meals of Gerald.PH featuring a variety of hearty and traditional French dishes, packed frozen and vacuum-sealed in a bag. Preparing the dish is easy, simply boil the bag in a pot and that's it.
The Traditional Beef Bourguignon (P 320 per pack/good for 1) or Beef Burgundy is a classic French dish that takes hours to prepare in the kitchen. Slow cooking is what makes this dish so rich and satisfying. But Gerald.PH takes the long hours off allowing you to enjoy this traditional dish in minutes. A rustic beef stew, the beef is braised in red wine with carrots, onions, garlic and mushrooms until fork-tender. From the rich red wine-infused sauce to the tender slabs of beef and vegetables, the Traditional Beef Bourguignon by Gerald.PH is high on my list of favorites.
But that's not all. Gerald.PH offers a whole line of frozen Gourmet Ready Meals like Angus Beef Lasagna, Coq au Vin or Chicken with Red Wine, Stuffed Tomatoes with Sausage, Mussels in Garlic Butter, Duck Confit, Duck a L'orange, Lamb Shank, Blanquette de Veau or French Veal Stew and Parmentier Duck Confit. Let Gerald.PH help you prepare an elegant meal at home, all it takes are a few quick clicks on their online shop.
Navigate the interactive site at https://shop.gerald.ph/ and discover a world of infinite possibilities to home dining conveniently delivered to you.
Fresh Butter Croissants, Chocolate Croissants, Smoked Salmon, Fig Bread and Beef Bourguignon, extremely delicate and perishable food items that starts to lose its quality and flavors the minute it leaves the freezer and delivered to your doorstep without an adequate cold chain system in place. But Gerald.PH has perfected the complex logistics of the cold chain in its winning play book. And that's why you can expect all your orders from their online shop to arrive fresh. Now that's a guarantee from Gerald.PH. And no milkshakes when you order ice cream.
For more on Gerald.PH, visit their online shop at https://shop.gerald.ph/ for orders. You can also check out their Facebook Page and Instagram Feed for more information, special offers, promotions and updates at https://www.facebook.com/shop.GERALD.ph/ and https://www.instagram.com/geraldph/.
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